In a world of flash, exaggerated claims, and high-pressure tactics, it’s harder than ever for us to trust that any seller has our best interests at heart.
We suspect every vendor as unscrupulous and every petitioner as motivated solely by self-interest. They tell us what we want to hear so they can get from us what they want.
That means that others are also suspicious of us. And you can turn their suspicion to your advantage.
Just as the smell of deception from every slimy sales pitch repels us, the fragrance of authenticity can prove irresistible. That means that the most effective way to influence others is by convincing them of your sincerity.
And the best way to do that is by actually being sincere.
Read my latest piece in Fast Company about the value of character for employers and prospective employees by clicking here.