I keep asking this question, again and again: Where do our ideas come from? When is the last time you asked yourself: Where did you get your beliefs? Where did your values come from? Did you choose them? Or did they choose you? Did you merely absorb them from your parents or your teachers or your peers or the news media or the entertainment industry? Or did you reason your way to them? These are the questions I asked my audience to ask themselves in my TED talk. How many of us have the courage to face the possibility that we don't know the answer? Because if we don't know the answer, then we really don't know what we believe. And if we don't know what we believe, we then we don't know who we are. But once we recognize that we don't know who we are, at least then we can start trying to discover our true beliefs and our true selves. So... Where did you get your beliefs? Where do your values come from? Did you choose them, or did they choose you? Self-awareness is scary only when viewed through the lens of self-deception. You can watch my TED talk here.